Agency: The Agency Collective

Role: Senior Copywriter

Giving a Printer Some Personality

SameDay Printing is part of a new crop of ultra-fast, cost-efficient printing companies that can service clients nationwide. The lack of brick-and-mortar storefronts helps with overhead, but it also means SameDay has to work a lot harder to develop a brand that connects to their customers. We crafted a brand voice that's irreverent and knowingly corny, and sewed in double-take lines that hopefully make customers smile and remember the SameDay brand above a sea of faceless competitors.